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Loyalty cards little used in textile retail
Munich, 2nd December 2013 – What has been successfully practiced for years in food retailing or by petrol stations for customer loyalty seems to be lacking in textile retailing: Few consumers still know about and use the loyalty cards offered by fashion companies.

Overview of potential customer loyalty instruments
A large number of activities have developed into so-called customer loyalty instruments. The most frequently used measures on the German market can be divided into the following categories.