Specific marketing projects

Pitch implementation

Based on your strategic objectives, we will find the right agency for your requirements. Our team has now carried out more than 60 pitches in all relevant trades – individually and/or across all trades.

We therefore cover all categories with extensive know-how and experience: Creation, media, social media, web, SEO/SEA, PR, lead, but also in the areas of project management/control, logistics and much more.

We proceed as follows to find the right service provider:

  • We record your content requirements and everything that is relevant in your company and environment in terms of operational processing.
  • Based on this, we create a briefing document that is agreed with you.
  • We propose an agency selection including justification.
  • Based on your selection, we contact the agencies, conclude NDAs and take over the briefing.
  • At the same time, we organize the actual pitch and create an evaluation document based on the requirements you have defined, which is to be completed by the decision-makers parallel to the presentation of the individual agencies.
  • Once you have decided on an agency, we will negotiate the contract with the selected agency in consultation with your legal department or one of our experts.

Management of your project/agency(ies)

With a focus on your strategic goals, we manage individual projects or your entire agency network – comparable to an outsourced marketing department. We pay attention to:

  • Synchronizing the measures of the commissioned agency or all agencies
  • Cost optimization on the basis of the specified budget, i.e. the cost estimates of individual agencies are constantly questioned, renegotiated and/or individual services are commissioned elsewhere if necessary.
  • A thorough analysis of the commissioned services and, if necessary, the potential for optimization, including a comparison with the contractual agreements and possible adjustments to the services/contract for subsequent years.
  • Agreed KPIs and follow-up in the event of missed targets
  • Necessary renegotiations or new agreements for subsequent years