Development of direct marketing strategies
Based on your company strategy and the resulting marketing strategy, we use the relevant processes, structures and costs to develop a direct marketing strategy.
We evaluate your current dialogue concepts, including their costs and effects, and use them to develop optimisation potentials. We also define completely new direct marketing activities and support their implementation.
Which customers should be contacted, through which communication channels and using which content?
What response facts must be reached in order for your investment to be worthwhile and at the same time achieve a desirable level of customer satisfaction?
We provide you with direct marketing strategies and corresponding measures for all of these questions.
We will gladly help you to choose your direct marketing service provider and we offer ongoing quality monitoring.