Customer loyalty (concept and implementation)
As part of your company strategy, you have decided to introduce a customer loyalty programme such as a customer card (for collecting points or awarding discounts), a customer club or alternative activities (sticker-collecting campaigns, couponing etc.).
Whether your goal is to reduce your customer churn rate, to increase the additional turnover of existing customers or to acquire new customers, we support you in designing a tailor-made customer loyalty programme.
We consider the relevant factors, such as strategic objectives, existing processes and costs/budgets.
With a payback period rule we show you the concrete effects of a loyalty programme: This means you can estimate the expected diversification in customer behavior and/or the increase in efficiency before you implement the measures.
In this context we provide you with the complete service from planning to operational implementation. We also offer individual service components to optimize specific processes and your overall programme.