About us

Who we are

workinghead was founded in autumn 2009 by Dr Alexandra Ranzinger as an owner-managed business consultancy.

Our aim is to support companies in the development and implementation of successful strategies in marketing and sales. In marketing, we focus on supporting with agency selection, ongoing monitoring of agency performance and, if necessary, any required follow-up. Be it through renegotiations, the agreement of KPIs or the search for a new agency. In sales, we focus on generating further sales potential, e.g. in the areas of loyalty CRM, or a new sales strategy.

Dr Alexandra Ranzinger has successfully built up, developed and managed companies in these areas for over 25 years in various management positions. She has comprehensive market knowledge and experience as well as an extensive network from which her clients benefit in terms of personal advice and support.

Our team has professional experience in all relevant disciplines/agencies, e.g. media, PR, web, social media, creation and has successfully demonstrated the corresponding expertise in many of our projects.

What we can do

workinghead offers you strategic consulting and operational support in the areas of marketing, CRM customer loyalty, management of complex projects including setting up the necessary project structures and improving existing sales strategies.

Examples of our projects:

• Implementation of agency pitches from a wide range of disciplines, such as creative, media, social media, but also across agencies.
• Setting up project scenarios with complex client structures, e.g. competitors who want to run joint campaigns or promotions.
• Implementation of specific projects, such as functioning as an outsourced marketing department including budget management and control of all parties involved or the conception and implementation of large-scale events with a high number of integrated parties.
• Setting up a sales strategy including employee training and implementing defined sales measures.

Particularly in highly competitive markets and in a difficult market environment, there are decisive levers for generating additional added value.

This is where workinghead comes in: We want our consulting services to make a measurable and sustainable contribution to the further development of our clients’ businesses.

To this end, we provide our know-how and our many years of experience in setting up and developing companies, as well as an established network of reliable contacts in various sectors.