March 2016

More Sparks are Flying in the UK Market Than Ever Before: A Perspective on the UK Loyalty Programmes

This article was originally published in Loyalty360

For many years now, the traditional retail driven loyalty programmes dominated the market place. Tesco with its Clubcard, Sainsbury’s with Nectar and Boots lead the pack.

February 2016

Guest article: Sparks fly in UK loyalty programmes

This article was originally published in The Wise Marketer

In today’s Insights column, guest author Dr. Alexandra Ranzinger offers her take on the changing landscape of customer loyalty in the United Kingdom. Her key point: Stiff competition, reduced loyalty programme value, and increased complexity will require UK marketers to simplify programme participation, expand programme scope, and deliver a seamless multichannel experience.

October 2013

Good loyalty cards for the customer

Der Handel, Edition 10/2013, pages 60-61

Customers and retailers prefer card-based loyalty programmes. But retail companies have to calculate very careful whether it is worth the effort.